thinking, even if you use the most common promotion method, you can produce a strong marketing effect.
Marketing is a systematic project that requires you to think, write, speak, plan, and analyze. so this time I recommend Ten interesting books, I hope these ten books will help you improve your overall
Principles of marketing-books
Chapter 2 Company and marketing strategy: establishing customer relationships
Given specific national conditions, opportunities, goals, and resources, each company must find the most valuable strategy. This is what we call strategic planning. Strategic Planning paves the way for the company's subsequent plans. Generally, large
have to create all the content, you only need to create Weibo, blogs, podcasts, industry White Papers, online seminars, e-books, and other content that you can imagine. You don't have to create all this content. But you must do at least one thing and do it well.
In the following chapters, we will explain and describe
The theme of search engine optimization has been changing, because search engine algorithm has been upgraded, but there is a discussion of the theme has not changed, that is, outside the chain of construction. The chain is still to tell the search engine content and site The importance of one of the strongest signals, if you are trying to do search engine optimization, then the construction of the chain should be the first consideration. However, as t
Content marketing to the image, text, animation and other media to communicate about the enterprise or product related content to attract user attention, to the user with confidence, so as to achieve a marketing approach to promote sales. Content
Today, more and more companies are opting to promote their brands on social media, resulting in countless content marketing. However, their content is convergent and the effect is mediocre. How to achieve a differentiated content marketing, and can not simply rely on the "ma
Always wanted to write a "content marketing" related articles, see Small white in micro-blog Marvel, decided to start pen. or according to past practice, start with the basic concept of the topic (content Marketing) discussed today.
First, the concept of content
Your site is also full of interesting content, but the traffic is miserable? Indeed, the content is king, but there are other factors that affect the development of the site. So, with rich content, you also need good design and accurate marketing to maximize your content.
B
The popularization of the Internet of things not only optimizes hard equipment, but also makes huge changes in the form of content and marketing strategy, in addition to creating rich content, the use of different marketing methods, accurate analysis of data will also make brand ma
Thought 1: Why stick to originalityIn a broad sense, websites only need content, and many websites do this now. Looking at the websites of many small and medium-sized companies, the design is shoddy, and only a few articles are copied and copied. You need to know that the content is not only the flesh and blood of the website, but also the soul of the website. A website with no soul will naturally not produ
Baidu algorithm rules change, focus on the user experience, this author Dan the original chain to the main content. Straightforward summary, the current SEO optimization is closer to content marketing.
Of course, content marketing here is not an outer pen, but a combination
We know that Baidu has the principle of click, click is to promote keyword ranking, so many people in the title of a big fuss. Whether it is the title of the homepage of the website or the title of the long tail keyword of the content page is same, so in this kind of background it is easy to degenerate into the title party, the user looks at you this title is very interesting. So expect very high to click on your title into your site, did not expect
Content marketing and link building play an important role in the field of search engine marketing, and all have the desirable place. However, the content marketing relative link construction has its unique advantage. Here are seven reasons.
One: It's easier to measure v
In all meta tags, the site title and site keyword settings because of the site rankings, more likely to attract attention. and similar website copyright ownership, the author and the website content description and so on is neglected. The reason is very simple, when the user login site content description is not directly to see, and search engines have repeatedly said that the site
Many friends talk about site content are original, because this is a good site internal optimization of the fundamental, Baidu in webmaster guidelines also repeatedly stressed that the site content of the original, and some more with the sex of friends may tell you not too concerned about the original, it is important that your site content to meet the needs of u
means of optimization.
Later, site operators tested the importance of deployment and updates to improve the readability of content, but were built on other standards, while using the Internet for content dissemination (link building strategies), and the construction of Web content, along with the popularity of this approach, as well as the prevalence of Interne
specific format. If the recipient clicks this link in the email, the corresponding log record is generated on the server.
The actual url of the image contained in the following email contains the encoded sender, recipient, email ID, subject, and other information (this image is displayed as red X to facilitate image tagging ).
This is not privacy. Now gmail will help users cache images to the server, which is ineffective. Done .. It is a small image. "To track when the customer opened the emai
the current content summary, this summary can contain keywords. Key words highlighted. Add bold, italic, or H1 to the keyword. Some people say H1 is very difficult to see, you can of course use CSS to control the style of H1. Keywords in the Web page to appear in the top part of the copy, you can select a key link to the current page. Page content pages are connected to each other through the form of ancho
technical means to produce more compelling content, while covering the relevant interests. The read-through rate may be simple, but it is an important indicator that can be understood by a whole company-from reporters, salespeople, marketers to CEOs. Ultimately, what you're really asking yourself is: is the content you're making interesting enough to get your audience to finish reading or reading everythin
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